VIDEOLY

Visual identity for a corporate internal event

visual identity / print design / web design

VIDEOLY

VIDEOLY

Rebranding, ongoing brand design support and creating design libraries for B2B SaaS company

Visual identity for a corporate internal event

Visual identity for a corporate internal event

visual identity / print design / web design / product design / illustration / motion design / art direction

visual identity / print design / 

web design

visual identity / print design / 

web design

ABOUT

ABOUT

The B2B SaaS company Videoly organized an internal event for its employees, themed around a summer music festival. This theme served as the guiding direction for the entire event, influencing its visual identity.

The B2B SaaS company Videoly organized an internal event for its employees, themed around a summer music festival. This theme served as the guiding direction for the entire event, influencing its visual identity.

challenge

challenge

Given Videoly's existing vibrant visual identity, the objective was to craft something fresh for the festival while maintaining an echo and resemblance to the company's primary visual identity.

Given Videoly's existing vibrant visual identity, the objective was to craft something fresh for the festival while maintaining an echo and resemblance to the company's primary visual identity.

ideation

ideation

I opted to leverage existing elements from Videoly's visual identity, such as typography, colors, and illustrations, making subtle tweaks. The aim was to design visuals that distinctly convey the nature of the event—being a festival.

I opted to leverage existing elements from Videoly's visual identity, such as typography, colors, and illustrations, making subtle tweaks. The aim was to design visuals that distinctly convey the nature of the event—being a festival.

© Alina Demchenko 2024

© Alina Demchenko 2024

© Alina Demchenko 2024